En la clase aprenderás sobre branded content, content marketing y publicidad nativa. El objetivo es crear una estrategia de monetización según tu tipo de medio. Ver más.
TODAS LAS CLASES
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5. Crea una estrategia de publicidad nativa digital
Adriana Peña
En la clase aprenderás sobre branded content, content marketing y publicidad nativa. El objetivo es crear una estrategia de monetización según tu tipo de medio. Ver más.
6. Métricas para vender publicidad
En la clase conocerás sobre las métricas básicas de tráfico y perfiles de audiencias. El objetivo es obtener información que te permitan vender publicidad. Ver más.
Adriana Peña
En la clase conocerás sobre las métricas básicas de tráfico y perfiles de audiencias. El objetivo es obtener información que te permitan vender publicidad. Ver más.
7. Cuánto cobrar la publicidad digital
En la clase se compartirán ejercicios para valuar inventarios y estimar precios. El objetivo es definir precios y crear tarifarios para planear tu estrategia de ventas. Ver más.
Adriana Peña
En la clase se compartirán ejercicios para valuar inventarios y estimar precios. El objetivo es definir precios y crear tarifarios para planear tu estrategia de ventas. Ver más.
ABC del sistema de membresía
Este curso está diseñado para personas que deseen aprender el paso a paso para implementar el sistema de membresías, cómo convertir a una audiencia en una comunidad y cómo monetizar una membresía. La clase finaliza con una entrevista entre Claudia Urquieta y Javier Borelli donde se expone el caso de estudio CIPER.
Claudia Uruquieta
Este curso está diseñado para personas que deseen aprender el paso a paso para implementar el sistema de membresías, cómo convertir a una audiencia en una comunidad y cómo monetizar una membresía. La clase finaliza con una entrevista entre Claudia Urquieta y Javier Borelli donde se expone el caso de estudio CIPER.
Aprovecha tu know how: brinda clases y talleres como forma de financiamiento
En la clase aprenderás las claves para identificar las necesidades de tus alumnos. El objetivo es transmitir tus conocimientos y experiencias generando valor para ellos. Ver más.
Mariel Graupen
En la clase aprenderás las claves para identificar las necesidades de tus alumnos. El objetivo es transmitir tus conocimientos y experiencias generando valor para ellos. Ver más.
Catálogo de herramientas digitales para periodistas emprendedores
En la clase conocerás nuevas herramientas tecnológicas para tu proyecto. El objetivo es relacionarte mejor con tus audiencias y generar nuevas formas de monetización. Ver más.
Felicitas Carrique y Sebastián Auyanet
En la clase conocerás nuevas herramientas tecnológicas para tu proyecto. El objetivo es relacionarte mejor con tus audiencias y generar nuevas formas de monetización. Ver más.
APRENDE MÁS
SOBRE PERIODISMO
EMPRENDEDOR
Acompaña tu formación en periodismo emprendedor con suculentos recursos y ejemplos de medios digitales independientes que preparamos para tí. Una vez al mes.
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